Las Olas Branding Video
Group of people in a kitchen setting with one person holding a bottle of las olas.

A New Standard for Spiced Rum

Las Olas didn’t come from a playbook. It came from a belief.
That rum’s rich culture deserves better.
Too many brands rely on old stories and sugary, synthetic flavours.
We wanted to bring something fresh and authentic - built for today

loved by

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'BIANCA SAUNDERS' logo on a white background
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Adidas Logo
The Guardian Logo
Nike Logo
Slawn Logo
'BIANCA SAUNDERS' logo on a white background
Tick Tock Logo
lulu lemon logo
Netflix Logo
Daily Paper Logo
Timberland Logo on white background
People standing outside a store with a prominent 'Seventh' sign on the window.

Las Olas is what comes next

Built for a different generation of drinker. We don't follow category codes – we create and curate our own world. Our references lie beyond the spirits aisle; drawing from fashion, music, art, and lifestyle culture. Step inside our world and explore the intersections where great drinks meet great culture.

Explore our world

Built with Intention

The world we’ve created didn’t happen by accident.
Every element of Las Olas, flavour, ingredients, design, storytelling, partnerships, is deliberately chosen to reflect our values.
Staying authentic and aligned is non-negotiable.

Two men holding drinks in front of a bottle with 'Mr Lyon Studio' in the background

A Real Brand. A Real Story. Made in London.

I started Las Olas to bring spiced rum into a more premium space. No gimmicks. No myths. Just great rum - crafted by real people with real stories.

We’ve been named one of Stormzy’s favourite brands in The Guardian, voted ‘Best Spiced Rum to Try’ by the Evening Standard, and picked up gold and silver at top spirits awards.

But for me, it’s always been about connection. Culture. Craft. Creating something that brings people together.

We’re independent, bold, and full of flavour.

Signature-style text 'S. Williams' in black on a white background
Two men holding drinks in front of a bottle with 'Mr Lyon Studio' in the background
Three people holding cans of las olas rum punch against a clear sky

Made for a New Generation of Drinkers

Las Olas is built for the dreamers - the ones carving their own path, not waiting for permission. We collaborate with both global brands and emerging talent through a shared lens: creativity, values, ambition, and cultural relevance. That's how we're building a real community. From freelancers turned entrepreneurs to engineers who create art after hours - meet the diverse voices and stories that make up our world.

Meet the COLLECTIVE

DISCOVER OUR BESTSELLERS

[Shop the collection]