The las olas story
[ A New Standard for Spiced Rum ]
Las Olas didn’t come from a playbook. It came from a belief.
That rum’s rich culture deserves better.
Too many brands rely on old stories and sugary, synthetic flavours.
We wanted to bring something fresh and authentic - built for today
[loved by]
[Las Olas is what comes next]
Built for a different generation of drinker.
We don’t follow category codes – we create and curate our own world.
Our references lie beyond the spirits aisle - drawing from fashion, music, art, and lifestyle culture.
[Built with Intention]
The world we’ve created didn’t happen by accident.
Every element of Las Olas, flavour, ingredients, design, storytelling, partnerships, is deliberately chosen to reflect our values.
Staying authentic and aligned is non-negotiable.
[A Real Brand. A Real Story. Made in London]
I started Las Olas to bring spiced rum into a more premium space. No gimmicks. No myths. Just great rum - crafted by real people with real stories.
We’ve been named one of Stormzy’s favourite brands in The Guardian, voted ‘Best Spiced Rum to Try’ by the Evening Standard, and picked up gold and silver at top spirits awards.
But for me, it’s always been about connection. Culture. Craft. Creating something that brings people together.
We’re independent, bold, and full of flavour.
[Made for a New Generation of Drinkers]
Las Olas is built for the dreamers - the ones carving their own path, not waiting for permission.
We collaborate with both global brands and emerging talent through a shared lens: creativity, values, ambition, and cultural relevance.
That’s how we’re building real a community.
[ Discover las olas ]
