Bianca Saunders launched her London-based namesake label in 2017 after graduating from the prestigious Masters in Menswear at the Royal College of Art.
The brand explores the nuances between tradition and modernity, intricately navigating the seamless blending of masculine and feminine elements in its design ethos. Crafting an aesthetic that delves into the psychology of men's tailoring, with the aim to usher in a modern, reinvigorated evolution of menswear and beyond. With a growing circularity responsibility, the brand works with Nona Source and Positive Materials to ensure the environment is a key focus.
Inspiration & Creative Process
What inspired you to pursue a career in fashion, and how has your journey been as a luxury independent designer?
Fashion has always been a form of self-expression for me. Growing up, I was fascinated by how clothing could tell a story or change the way someone feels. My journey as a luxury independent designer has been both challenging and rewarding. It’s about finding a balance between creativity and business, and every collection feels like a new chapter in my story.
Who are the designers or artists that have influenced your work the most?
I’m deeply inspired by designers who push boundaries and redefine norms, like Martin Margiela and Craig Green. I’m also influenced by artists like Kerry James Marshall and Lynette Yiadom-Boakye, who explore identity and culture in their work. These influences help me shape my collections, which often explore masculinity and the nuances of the human form.
How do you think being from South London has impacted your journey?
South London has been a huge part of my identity and my design perspective. It’s a melting pot of cultures, styles, and creative energy. The vibrancy of the community and the raw, unfiltered street style you see here have definitely shaped my aesthetic. It’s also taught me resilience and the importance of staying true to my roots, no matter how far I go.
Trends & Challenges
What trends in fashion today excite you, and are there any that you feel are overrated?
I’m excited by the movement towards gender fluidity and inclusivity in fashion—it’s something I’ve always championed in my work. As for trends I find overrated, I think the obsession with micro-trends driven by social media can sometimes feel superficial. It’s important for fashion to have substance and a narrative that goes beyond the latest TikTok craze.
As an independent designer, what are some of the challenges you face in a fast-paced, trend-driven industry?
One of the biggest challenges is staying true to your vision while also staying relevant. The industry moves so quickly, and there’s constant pressure to keep up. As an independent designer, resources are often limited, so it’s about being strategic and making sure every collection is thoughtful and impactful. It’s also about finding your unique voice and not getting lost in the noise.
Looking Ahead
What’s next for you and your brand? Any exciting projects or collaborations on the horizon?
I’m excited to continue expanding my brand globally and exploring new creative avenues. There are a few collaborations in the works, including some outside of fashion that I’m particularly excited about, like with Las Olas. I love the idea of blending fashion with other lifestyle elements to create a more holistic experience.
How do you see the future of fashion evolving, especially for independent designers like yourself?
I see the future of fashion being more inclusive and sustainable, with a focus on craftsmanship and storytelling. For independent designers, this is an opportunity to stand out by offering something authentic and meaningful. The industry is opening up, and there’s more space for diverse voices and new narratives, which is really exciting.
What are your long-term aspirations for your label—both creatively and commercially?
Creatively, I want to keep pushing boundaries and exploring themes that resonate with me on a personal level. Commercially, my goal is to build a sustainable brand that continues to grow while maintaining its core values. I’d love to expand into new markets and possibly explore other categories like homeware or lifestyle products that align with my aesthetic.
If you could collaborate with any artist or brand in the world, who would it be and why?
I’d love to collaborate with someone like Solange. Her artistic vision and attention to detail are incredible, and I think our approaches to creativity would align beautifully. On the brand side, working with a heritage brand like Hermes would be a dream—I admire how they merge traditional craftsmanship with contemporary design.
Collaborations & Community
Las Olas is all about community and unique experiences. How do you feel about the support Las Olas has given you?
Las Olas has been amazing in terms of support. They genuinely care about fostering a sense of community, which is something I value deeply. It’s not just about the product; it’s about creating experiences that resonate with people on a deeper level, and I appreciate how they’ve embraced my vision and helped bring it to life.
What do you think makes Las Olas stand out as a brand, and how do you see it fitting into your own lifestyle or creative process?
Las Olas stands out because it’s more than just a rum brand—it’s about celebrating culture, connection, and the art of living well. That aligns perfectly with my approach to fashion, where it’s not just about clothing but about creating a whole lifestyle. Their emphasis on authenticity and quality fits seamlessly into my creative process, where every detail matters.
As someone who is at the forefront of luxury design, how do you think collaborations between fashion and lifestyle brands like Las Olas can create a meaningful impact?
Collaborations like this are powerful because they allow us to blend different worlds and reach new audiences. Fashion is about more than just what we wear—it’s about how we live, what we drink, and the experiences we cherish. By partnering with lifestyle brands like Las Olas, we can create immersive experiences that resonate on multiple levels, making fashion more accessible and relatable.
Advice for Aspiring Designers
What advice would you give to aspiring designers trying to make their mark in the luxury fashion world?
My advice would be to stay true to your vision and not be afraid to take risks. The industry is tough, but authenticity always shines through. Surround yourself with people who believe in you, and don’t be afraid to ask for help when you need it. Most importantly, keep pushing forward, even when things get challenging.