Adidas + Stormzy

When Football Meets Flavour: Las Olas x Stormzy x Adidas

Sometimes the best collaborations happen organically. When we joined forces with Stormzy and Adidas for the House of Football, it was a celebration of culture, creativity, and the beautiful game.

stormzy in a darkened room, possibly at an event or gathering.

The Connection

It started years before the event itself. Back in 2018, right at the start of Las Olas, Stormzy's manager reached out asking for a bottle - no big campaign, no corporate partnership, just genuine curiosity about what we were creating. We sent over a bottle, and the response was immediate. In 2019, when The Guardian's "Rums of the Week" series featured Stormzy as their guest picker, he chose Las Olas as his second favourite - a shout-out that felt completely authentic.
That kind of organic appreciation is what Las Olas is all about- recognition from people who genuinely connect with what we're doing, not because they have to, but because they want to. So when the opportunity came to work together at the 2022 FIFA World Cup, it felt like the natural evolution of a genuine relationship.

Group of people in a room with a brick wall and yellow adidas posters.

The Night

When the opportunity came to be part of Adidas's House of Football during the 2022 FIFA World Cup, it felt like the perfect cultural moment. The event was pure creativity - a collection of set pieces inspired by a classic 1970s house where guests could party in the kitchen, enjoy drinks in the bathroom, and catch the thrilling Ghana vs Uruguay match on giant screens.
Hosted by Stormzy himself, the evening brought together industry insiders, influencers, and football fans in an atmosphere that was part house party, part cultural celebration. Our cocktails flowed throughout the night, complementing the electric energy of World Cup football and the unique vibe of the space.

Row of small potted plants on a table with a blurred background

What this means

This collaboration reminded us why authentic connections matter. When artists and creators genuinely appreciate what you're building, it opens doors to cultural moments that feel real rather than manufactured. Whether it's football, music, or creativity, we'll always raise a glass to the people who shape culture on their own terms.

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